Strategic Online Marketing Ensuring Long Term Success
Social Media Reporting Intergrated Into Google Analytics
We all know that social media marketing is a big opportunity and a great resource for bringing people to your site and making money. We also know that the major search engines are looking at "social signals" in determining the authority or "socialthority" of your site. Here is another indication that Google is pressing the social networking conversation by integrating social media reporting into it's Google Analytics web statical program. Google (Bing & Yahoo) understand that social …
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Misspellings For Paid Search Marketing
A few days ago, Google announced in their Inside AdWords blog, that it will automatically adjusting misspelled paid search terms and queries to paid search results. Google has been using this for their organic search now for sometime. Here is a screenshot of what it looks like on the organic side. Any user who enters a query with a misspelling or other variation on a common term will be returned relevant, correctly spelled paid search results. Starting in mid-May, users who …
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OutSourcing Your PPC Marketing
Really the days of segmenting your paid search marketing (or SEO for that matter) are gone. Most of the time, we working in an environment that has paid search specialists in-house and using us as well. With PPC having so many parts moving at the same time to determine the ROI, (such as landing page testing, ad writing, and other testing opportunities) it has become the norm. Fact is, if your purchasing is over $10-15,000 a month, you really should be outsourcing some parts of your …
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Paid Search Marketing Tips – PPC Marketing Optimization
Did you know the average paid search marketing account spends $2,500 a month? That should tell you that the majority of companies using paid search are small business. So with a budget how do you maximize these dollars? Here are some paid search tips that are a must: Open a test account - If you are just starting out you are going to make mistakes, big ones. Ones that can really hurt your Quality Score and that will hurt your wallet with higher costs. Open a test account and have at …
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Integrated Marketing Campaigns – The Key To Online Marketing Success
The old saying do not put your eggs in one basket has always been good advice but is really the key to online marketing campaigns being successful. Emarketer reports that Yahoo and Razorfish found that businesses using multichannel web marketing campaigns are most likely to see increased brand visibility, as an increasing amount of consumers access the web on multiple devices every day. The company found that 49 percent of Americans access the web from their smartphones every day, while 66 …
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Duck Duck Go – Search Engine
Here is another up-and-comer search engine called DuckDuckGo. Their philosophy is to create a better search engine experience by offering more instant answers, less SPAM and clutter, real privacy, and lots of "goodies" such as calculations, conversions, dates, facts and more. Last week, DuckDuckGo announced on their Twitter account that they reached over one million direct searches. Internet marketers should and need to take notice this as the rising search engine is gaining …
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