Many people have asked me about social media myths and what are the real facts when adapting social media into your marketing strategy. The answer is pretty simple in that your need to be interacting with your customers. Social media myths have the ability to stop your taking the leap into implementing this necessary marketing strategy, but which myths are fact and which are fiction? The truth may surprise you. Here are some of the top myths:
- Social media is not where my customers are:
False. This is the biggest myth out there as all online customers are online. Your customers are on social media but you have not tapped them yet. According to Socialmediaexaminer.com, roughly 80% of females surfing the internet say they have become fans of a product or brand on a social network site. At least 72% said they discovered a new product through social media. Social networking and media can greatly influence your customer base, if you’re out there making an effort to reach them.
- Social media isn’t Measurable
Difficult? Yes, but not measurable is incorrect. Social media marketing and other Internet marketing strategies have different interaction mechanisms, so trying to evaluate and determine potential customers and purchase intent is a new skill for many marketing specialists. Things like shares, likes, mentions, and follows are extremely important to gauge your social media marketing and with recent updates by Google and Bing it will actually help you in your search engine optimization. It is possible to track the impact social media is having on your bottom line.
- Social media marketing will take to much time
I say 1 hour a day. Custom content is the key and it takes just a little time to engage with your customers. Social networks are easy to be a part of as all you have to do is simply talk with users about interesting topics. You’ll quickly understand that interaction through social media is very similar to carrying on a conversation offline. There are a variety of tools that can make interaction much easier such as TweetDeck for Twitter interaction and Ping.fm to post updates to multiple profiles from a single place. It is important to remember to implement a social media policy within your business and to encourage employees to engage with customers as well.
- Negative comments/reviews will kill my business
Don’t worry about negative comments on your social media sites. Matter of fact a few negative comments is not a bad things as there is nothing in the world that everybody likes. While nobody wants to see negative feedback about their company or product, bad reviews actually establish authenticity, help promote your customer service standards and act as a public platform to “wow” the masses through a rapid response. Social marketing instills transparency into business operations – if a customer chooses to post negative feedback, you’re given a big opportunity to make the situation right. Your efforts won’t go unnoticed; people observing the dialogue are more likely to admire your efforts to right the situation, rather take to heart the angry customer’s complaints.