In this search engine optimization review we are going to look at the term Houston bankruptcy attorney and use the the site of Houston, Texas bankruptcy attorney P.J. Franklin located at www.pjfranklin.com. So let dive into the on page SEO review and see what we can do to get this site up higher in the rankings.
SEO Keyword Difficulty-Houston Bankruptcy Attorney
Overall our term is considered a moderately competitive meaning the majority of the sites listed one the first page have a moderate level of authority for both their domain and the page that is ranking well. Google has approx. 400,000 pages in it’s index which is a small amount of total index pages. The term itself will be used around 1,000 times in it’s exact form per month so this gives a nice mixture for a site to move forward in the rankings.
Diamond SEO Factors For The Law Offices Of P.J. Franklin
Overall the site is a little low in terms of search engine authority in comparison of the top ten listings. The site only has 4 of its pages index (stored) in Google which could mean their might be a search engine crawl issue. The site has 26 other domains linking into this site which is about 75% lower that the average of the top 10 sites listed but it can be enough to compete.
The site does implement Google Analytics but does not use any webmaster tools from Google or Bing. This should be done immediately. The site does allow the search engines to craw it effectively but should implement Google and Bing webmaster tools to get valuable Houston SEO data and introduce a XML sitemap. I also like the broad usage of keywords in the title of the page.
Gold Houston Attorney SEO Factors
The site does a nice job from going to the “Black Hat” SEO site by not keyword stuffing in the body and the title, as well as not using multiple title tags within the site. Keyword placement around Houston bankruptcy attorney is also well done but we can talk later about the things that can be changed.
Silver Houston Bankruptcy Attorney Factors
This area of SEO gets a C grade as it avoids keyword stuffing, has sufficient words and characters within the document and the title. It also does a nice job of using related keywords in the title.
Bronze Houston SEO Review Factors
I would also grade this area a C as it does not try to stuff keywords in the description and URL of the page while having at least 300 words of indexable content.
Iron SEO Factors
I would grade this page a A minus as it does the majority of the these iron SEO factors right such as:
- Good page title length.
- Avoids keyword over optimization (no more than 2 major keywords per page to rank for).
- URL length and structure are good.
- Length and keyword usage in the description.
- Use of only 1 H1 headline.
- Does not over utilize linking to internal and external pages.
- Does link out to external sites.
- Uses keywords in the H1 heading.
Houston SEO Attorney Suggestions
So here is what I would do to really make this site optimized:
- Would get more broader terms throughout the page. You can take a look at Google’s Wonder Wheel and this picture to the right to see other related terms you can include.
- Use the key term (Houston bankruptcy attorney) at least 4 times in the page.
- Get the exact keyword in the title.
- Use the exact keyword in a image name and the ALT text.
- Try to name a page URL with the exact keywords.
- Would add the exact keyword in the H1 tag.
- Would bold or emphasize the exact keyword in the body copy.
- Lower the character count in the description to 150 characters.
- Remove the usage of the keyword tag.
- Implement usage of Bing and Google Webmaster Tools.
- Remove Flash animation and use Gif animation.
Final Bankruptcy Attorney Grade
I give it a C+ grade. Given the type of competition and implementing the suggested SEO tweaks I can see top 10 placement fairly easily.
Thanks for sharing your insights always with everyone through your blog site.Keep posting such interesting posts always.