Pay Per Click Management Services
Pay per click marketing is a great way to quickly get your site in front of your potential customers. Skillfully handled PPC search engine marketing placement can save you lots of money and drastically increase your ROI. The question is what do you need to look for when researching and finding the best pay per click management professionals? Having the right partner will strategically manage your campaign (or offer pay per click consulting) so your message reaches the largest audience possible, while SEO and other search marketing strategies complement each other to generate revenue before and after you establish natural search engine rankings. This powerful marketing service can help you start building a strong customer base today.
The first step in SEO, PPC and other search marketing strategies is to identify the best possible keywords that your target audience is using to find products or services. Proper keyword research is critical to online success. Has your agency given you input on this? This is necessary for any pay per click service to help you with by choosing the right keywords that will convert visitors into paying customers. Carefully targeting your campaign from the beginning will save money and ensure greater success.
They should also give you some insight in how they have done this from various sources including but not limited to website copy, search engine tools, and competitive reviews. Broad match, Exact match, Phrase match, and Negative match types are utilized to ensure relevant queries receive maximum exposure. As keywords are tested and proven they will be organized into two levels:
- Top performing – most likely these will be brand related terms, sku numbers, product names, etc.
- Low performing – more generic terms – example running shoes vs nike running shoes.
Competitive PPC Analysis:
Do you know who is targeting your desired keywords? How many companies are competing for the same traffic? What is your competition doing? Are they missing opportunities on which you can capitalize? Are they doing something you can do better? All good PPC agencies will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop strategies to reach the top of the rankings and stay there.
Contextual Advertising (Better Know Has The Content Networks):
Contextual advertising is about delivering the right message on the right website. This strategy places ads that appear within a website rather than on search engine results pages. A good search company will help you set up and manage your contextual advertising so you can target the right customers on the right sites. They will also continue to optimize this as time go on as the content network is always changing.
PPC Analytics & Reporting:
To make the most of your pay per click optimization campaign, a high level of studying website analytics is a must in order to make the appropriate changes. Studying the relevant metrics like cost per click, cost per lead or sale, and lifetime value must be related to the site to determine keyword performance. Your new agency must understand your business and provide the initial setup and then offer professional consultation and recommendations on how to improve your paid search marketing campaign. It is always better to find a PPC agency that has experience in your industry. Right off the bat they will know the KPIs and be able to optimize to them.
As data is collected, it is necessary to analyze results. The question to ask is – does your agency look at this on a daily basis at minimum. Daily review ensures trends are identified early on to improve campaign results. If your agency is looking at your account data less than once a day, run Forest run! They should also be giving you valuable performance insight into keywords, ad text messages, campaigns, ad group, and a wide variety of other important metrics. This should provided in detailed reporting on the most critical data points to help grow and develop your PPC campaign. The devil is in the details when it comes to reporting. If it is just an ad-hock report or just a bunch of numbers in Excel, that is not what your looking for. Ask your potential agency to give you sample reports from other companies.
As keywords are tested, appropriate bid levels will be established. Bid levels will be determined for each keyword according to performance. This will ensure budget dollars are spent efficiently. This is critical as mist agencies charge on the overall spend. This is also where it can be counter productive as your goal is to get the best ROI,and theirs is to get maximum revenue. Most good agencies will see the value in longevity, not the high billings. Push them in the interview process to see what their main objective are and ask them for case studies that show what they say.