Paid Search Management, Pay Per Click Advertising, PPC Management, or anything you have it called is valuable part of any Internet marketing campaign both for conversions, brand exposure, and SEO. If you are not experienced in the management of these types of Internet marketing campaigns you will likely see lots of your money go to waste. It is critical that a good paid search marketing campaign is set up correctly, monitored, and optimized for it to be extremely successful.
Paid Search Marketing
A Pay Per Click management program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding the needs of the visitor and translating the same, deciding the landing pages and much more. The design, development and management of paid search campaigns hold the key to its success.
If your website is brand new, or you’re just launched a new product or service that needs to drive immediate traffic to your site, a paid search marketing campaign is the way to go. It gives you an immediate boost in targeted traffic while also giving you valuable information for your SEO campaign. Pay Per Click advertising really is a personal thing. You need to have a specialist who understands your business, the visitors and potential customers who are looking for your product or services while understanding their motivations. All of this has to be done within the keywords you are bidding on, the ads you display, and the landing page you have them first see. By no means an easy task or one that is set it and forget it. We are your certified, experienced, and track proven solution!
Pay Per Click Advertising / Management Pricing
This is where it can get interesting! Traditionally, paid search management pricing is an initial account set up and a percentage of the monthly spend. This percentage can range from 15%-25% depending on your budget. The benefit to this pricing model is that it’s a fixed cost. You know that if you spend $10,000/month at 15% your service fee will be $1,500/month. Downside is the “agency” that is working for you optimizing on conversion or your spend? Remember that if you do not spend the budget the “agency” can not get their percentage.
Another popular model is cost per acquisition. This model works off an initial set up fee and then pay a dollar amount for each acquisition such as a lead or newsletter sign up. You know that you are only going to pay for what can potentially bring revenue to the company. Downside is that there is no set fixed monthly cost and quality of the acquisition. Remember that the “agency” does not get paid unless they give you some sort of acquisition.
At FP Internet Marketing we take a hybrid approach. We feel that this hybrid approach to our paid search management & optimization service provides the best of both models and drives the most qualified traffic and acquisitions to generate the highest Return on Investment for your business. Our Pay Per Click management team is comprised of highly experienced search engine marketers that become an extension of your team by taking already successful paid search campaigns or developing a new campaign to new levels by lowering costs, increasing sales, and gaining valuable market share. Each business is different regardless to the specific industry so pricing is something we do not feel comfortable with just putting online until we sit down with you and really get to know your business and objectives. That way we can give you the custom pricing that is specifically tailored to your needs. We invite you to contact us so that we may be able to provide this custom quote to you.
Our PPC Search Results Speaks Volume:
Since December of 2011, we have been working with a major developer of luxury new home communities to optimize their PPC campaign. Here are the initial PPC metrics in December:
- Over 5,000 clicks
- 1,500,000 impressions
- .39% click through rate
- .93 average cost per click
- 48 conversions
- Cost per lead was $104.50
- Total Google cost was $5,500
As of February of 2012, the metrics are:
- Over 7,500 clicks
- 350,000 impressions
- 2.50% click through rate
- .43 average cost per click
- 87 conversions
- $37.53 cost per lead
- Total Google spend of $3,295.00
We did this by performing very intensive optimization on all levels. Keywords, devices, networks, landing pages, dayparting, etc. As you can see, the results do not lie and we can do this for your paid search marketing needs.