One of the most important factors that have has evolved in online Internet marketing has been the emergence of Social Media. When done effectively, Social Media Marketing can be one of the most profound methods to build brand awareness and customer interaction. We pride ourselves on leveraging Social Media Marketing to the benefit of our client’s campaigns. Our Social Media Optimization programs are supported as part of a larger, more extensive, online marketing initiative or as a stand-alone program that we provide.
Increasing Sales with Social Media
There are a couple ways web believe social media marketing can be split – social media advertising and social marketing. Social media advertising revolves around placing ads within social networks, such as Facebook advertising. Social media marketing is about interactions, dialogue, and engagement. A well developed and implemented social media marketing campaign incorporates both to help improve sales and be a valueable part of your integrated marketing strategy.
Social Media Advertising
The major social networks provide opportunities to target users based on hobbies, lists, behaviors and user defined preferences. This specific targeting helps you pinpoint only the ones who have the highest percentage to become your customers. Does your product or service target 25 – 35 year old males who like outdoor activities? What about help desk software of your new product demo in front of IT professionals?
Some will say that this type of online advertising is largely ineffective but we make it work successfully as a form of direct response for several clients. The most important factor in this type of advertising is understanding your audience, where the audience is, what the audience is doing at those online locations, and the strengths/limitations of the advertising platform.
Social Marketing is About Interactions, Listening, and Engagement
This is really a key aspect of social marketing. Interaction, listening and engagement via the top social networks or platforms like Facebook and Twitter is a must as it gives your business the ability to have instant focus groups. Depending on your audience, the level of engagement varies and it is important to recognize these are tools that can be leveraged to support your overarching Internet marketing strategy. The reach provided by social media marketing can be exponential, as demonstrated by Twitter and user retweets. The sentiments discovered and customer feedback can be invaluable.
We can create customized campaigns specific to your brand and overall requirements. As this wave continues to expand, now is the right time to get involved in Social Media Marketing.